ABOUT

Who would have thought that launching Li-Chi Pan Pty Ltd. back in 2014 (when ‘blogging' was just breaking into the Sydney scene) would bring me to this very moment…

Having completed my Masters of Architecture at the University of Sydney whilst balancing a career in the digital realm as an art director, brand consultant and digital influencer, I found myself curating, producing and directing content that would be seen across both print and digital media for some of the world’s most luxurious brands - Audi, Dior, Hermès, Louis Vuitton, Moncler, Moët & Chandon, Nespresso, and Tiffany & Co. to name but a few.

I have had the privilege of photographing global campaigns which has seen me shoot models such as Hailey Bieber (Baldwin) for Model Co., Tash Oakley for Seafolly, and Pia Miller for ghd. My wedding images captured for Nicole Warne (also known as @garypeppergirl) went viral, with publications such as Vogue US and Australia, Vogue Living, Elle South Africa and Spain, and Harpers Bazaar Australia all playing homage to my work.

In 2018 I was selected to be a Samsung Ambassador as part of an exclusive group of Australian photographers. This ambassadorship and opportunity saw me host workshops to educate and inspire, whilst also creating content that was amplified across my own branded platforms and Samsung's too.

Wanting to explore and excel my passion for photography further I undertook a sabbatical in early 2019 and went on to study at the New York Film Academy. A preview of my work created during this time is being exhibited at the Coma Art Gallery in 2020.

In 2021 I landed on the Forbes Africa '30 Under 30' list.

BOOKS

New York, Self Published, 50 pages, hardcover perfect bound (2019)

GUEST SPEAKER

Q&A for Sephora & Maxinstitute (November, 2019).